You Don't Have A Data Problem. You have a Context Problem.

Why are many manufacturers still struggling to extract value from their data?

The simple answer is: it’s not the data itself.

The real problem is how people make sense of it. Or, more accurately, how they can’t.

Even with perfect dashboards and engineered pipelines, teams struggle.

Not because the data’s wrong, but because it’s not embedded in how people actually solve problems.

𝐓𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐩𝐢𝐞𝐜𝐞: 𝐜𝐨𝐧𝐭𝐞𝐱𝐭.

And not the oversimplified version of “we add a bit of context.”

Real context. The kind that mirrors how people learn, discuss, connect dots, and adapt in messy, real-world environments.

Context isn’t a column in your spreadsheet.

It’s revealed through language, conversation, trial-and-error, shared experience, and collective learning.

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