October 7, 2025
October 7, 2025
Here's something most industrial AI vendors won't tell you: building a great AI model is the easy part. Getting it to actually work on your plant floor and deliver ROI? That's where most projects die.
Brian DeBois, Director of Industrial AI at RoviSys, has spent 25 years in manufacturing and six years specifically building AI solutions for the plant floor. His team has learned one critical lesson: operationalizing AI, not just building it, is where the real value lives. And after 75% of AI models never make it to production, it's clear the industry needs a different approach.
Manufacturing faces a knowledge emergency that's accelerating faster than most realize. The numbers tell a stark story: in 2019, the average tenure for US manufacturing workers was 20 years. By 2023, it had collapsed to just three years.
This isn't just about headcount. When veteran operators retire, they take decades of nuanced knowledge with them, the kind that can't be captured in a manual:
The real question for data leaders isn't whether to adopt AI. It's whether you can afford to let this expertise walk out the door without capturing it first.
Most executives think "AI" means large language models like ChatGPT. That's creating dangerous misconceptions about what works on the plant floor.
Generative AI excels at knowledge problems, writing emails, summarizing documents, answering questions. But plant floors face operational problems, and generative AI has a fundamental limitation: it can't reason about cause and effect. Apple proved this in a study in October 2024, demonstrating that these models can't understand causal connections.
The plant floor needs autonomous AI built on deep reinforcement learning instead:
This doesn't mean generative AI has no role in manufacturing. It's powerful for documentation, knowledge management, and communication. But when you need an AI to actually control or optimize processes, reach for autonomous AI instead.
Here's the uncomfortable truth: until someone on your plant floor actually makes a decision based on your AI model's recommendations, you haven't seen any ROI. Everything before that point is just an expensive science project.
This is where data science teams often stumble. They're excellent at building models in corporate offices but rarely understand what it takes to run something 24/7 in a production environment:
The solution is treating operationalization as a first-class concern from day one, not an afterthought. That means involving plant operations early, planning for maintenance, and building trust gradually through decision support before moving to closed-loop control.
Before you can operationalize AI, you need the data infrastructure to support it. The good news: if you've spent the last decade collecting data in historians, you're not starting from scratch.
The typical industrial AI architecture builds in layers:
The key insight: there's value at every layer, not just at the final AI model. Better dashboards, clearer insights, and improved data quality all deliver ROI before you train your first model.
Forget proof-of-concept purgatory. The most successful AI implementations solve real problems from day one, even if the initial scope is narrow.
Start with a structured approach:
Track the right metrics for your specific goals. One life science manufacturer focused on sustainability metrics and reduced energy consumption by 8-12% through AI-optimized environmental controls. A vinyl manufacturer tracked material thickness to eliminate $1 million in annual waste. Your metrics should align with what you're optimizing, throughput, quality, energy, or waste.
Most importantly, baseline everything before you start. You can't prove ROI if you don't know where you started.
The future of manufacturing AI isn't about building smarter models. It's about getting the models you build into production where they can actually deliver value.
That requires a fundamentally different approach: treating operationalization as job one, choosing the right AI technology for plant floor problems, building proper data infrastructure, and solving real problems instead of running endless pilots.
The expertise crisis isn't slowing down. The manufacturers who figure out how to operationalize AI successfully won't just maintain their competitive edge, they'll capture the knowledge of their best operators before it walks out the door forever.
Your competitors are already taking their first steps. The question isn't whether to start, but whether you can afford to wait.