November 2, 2025
November 2, 2025
Industrial operations are messy, diverse, and constantly evolving. So why are we still trying to squeeze them into rigid ontologies?
In theory, standard frameworks like ISA-95 offer a neat, one-size-fits-all approach to organizing factory data and building context.
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But hereβs the problem: ππ―ππ«π² πππππ¨π«π² π’π¬ ππ’ππππ«ππ§π.
β¨ Different equipment
β¨ Different processes
β¨ Different teams
β¨ Different priorities
Rigid ontologies often donβt match this reality.
When we apply them blindly, we create limitations instead of unlocking value.
True context isn't delivered by a standard. It's built, iteratively, through curiosity and questioning.
You donβt start with a rigid ontology.
You start with:
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What does this data mean here?
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Why does it matter to our operation?
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How do we use it to improve?
Thatβs how we build context, through meaning-making, not just metadata. Itβs a process of learning.
And that learning needs to happen quickly, because the pace of change on the shop floor doesnβt wait for you to finish your data model.
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Kudzai Manditereza is an industrial data and AI educator and strategist. He specializes in Industrial AI, IIoT, Unified Namespace, Digital Twins, and Industrial DataOps, helping manufacturing leaders implement and scale Smart Manufacturing initiatives.
Kudzai shares this thinking through Industry40.tv, his independent media and education platform; the AI in Manufacturing podcast; and the Smart Factory Playbook newsletter, where he shares practical guidance on building the data backbone that makes industrial AI work in real-world manufacturing environments. Recognized as a Top 15 Industry 4.0 influencer, he currently serves as Senior Industry Solutions Advocate at HiveMQ.