November 2, 2025
November 2, 2025
Let’s keep it simple, imagine a pick-and-place machine used in electronics manufacturing.
This robot picks up chips and places them on a circuit board. At its simplest, the digital twin of this machine might just be:
“A machine exists. It does a placement. Every placement is counted.” That’s it.
It’s not very sophisticated, but technically, that’s already a digital twin.
You’ve got a digital object in your software that corresponds to a physical one, and you’re collecting basic data from it.
Now let’s make it smarter.
What if every placement also included:
⇨ A pressure value
⇨ The coordinates of the placement
⇨ A photo of the placement
⇨ Error codes, machine states, material feed rates
⇨ And maybe the machine has multiple robotic arms with different behaviors
Now you're not just counting, you're understanding.
That’s the difference between a digital replica and a digital twin that “thinks”.
Now scale that to three machines in a line.
Each one with 10+ attributes feeding into your system.
Now your data model reflects your actual production floor.
So what’s a digital twin really?
It’s not just about visualizing machines. It’s about building a data model that captures what’s physically real.
If your machine model only includes a blinking status light, green, yellow, red; that’s all the AI will see.
And no matter how powerful that AI is, all it can tell you is: “The machine is red.”
But imagine if your model included:
⇨ Pressure data over time
⇨ Error codes and the manuals that define them
⇨ Temperature readings at 10 different points
⇨ The full state history of each robotic arm
Now your AI can say:
“You're about to have a pressure-related fault. Here’s why, and here’s how to fix it before it causes downtime.”
Kudzai Manditereza is an Industry4.0 technology evangelist and creator of Industry40.tv, an independent media and education platform focused on industrial data and AI for smart manufacturing. He specializes in Industrial AI, IIoT, Unified Namespace, Digital Twins, and Industrial DataOps, helping digital manufacturing leaders implement and scale AI initiatives.
Kudzai hosts the AI in Manufacturing podcast and writes the Smart Factory Playbook newsletter, where he shares practical guidance on building the data backbone that makes industrial AI work in real-world manufacturing environments. He currently serves as Senior Industry Solutions Advocate at HiveMQ.